But the whole thing sounds counter-intuitive, doesn't it? Why would anyone selling a home pay the home buyer to buy it? Well, there are big advantages for both parties. For the home buyer, seller concessions can be a way to reduce the financial burden and can help pay for your closing costs. And there are tax advantages--you may be able to deduct discount points and real estate taxes from your taxes. For the home seller, it can be a good way to sell your home faster, especially when you're trying to close on a new home yourself.